Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insights: Creating Super Fans – Attracting, Engaging & Retaining Members

By | Blog, Credit Union, PR Insights, Public Relations | No Comments

3 keys to turning members into “super fans” As featured in this month’s CUES PR Insights.  Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super…

Read More

PR Insights: Optimizing Your Credit Union’s PR Program Performance through Data and Analytics

By | Blog, Credit Union, PR Insights, Public Relations | No Comments

As featured in this month’s CUES PR Insights. One of the most significant developments in the realm of digital communication has been the ability in recent years to track, trend and analyze data to gain insights into the effectiveness of communications programs. Specific to credit unions and their public relations executives, member…

Read More

#InBound17 – Celebrating the Helpful Side of Business at HubSpot’s Yearly Inbound Conference

By | Content Marketing, Industry Events | No Comments

This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember. The conference featured four fun-packed days of keynotes, innovative talks, educational breakout sessions, hands-on…

Read More

BAI Beacon 2017 Buzzes with Innovation in Atlanta

By | Banking, Blog, Industry Events | No Comments

Approximately 1,300 attendees (including bankers, credit union executives, industry analysts and media representatives American Banker, Banking Exchange and BIG Media) joined 30 sponsor companies to immerse themselves in all things retail banking at BAI Beacon 2017, held at the Georgia World Congress Center October 4-5. Attendees could customize their day…

Read More

PR Insights: 3 Simple Ways Credit Unions Can Corner the Market on Millennials

By | Blog, Credit Union, PR Insights, Public Relations | No Comments

As featured in this month’s CUES PR Insights. You’ve read countless articles about millennials and you’ll probably read countless more. People are quick to discuss the need to embrace millennials, by constantly sharing the latest data that follows the millennial trend as if the generation were an endangered species, which…

Read More
William Mills Agency
PR Strategies
for Larger Enterprises vs. One Product Companies
Read More