Blog

FinTech Marketing

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Latest Post:

  • Public Relations Advice for a Start-up Company
    Posted on December 4, 2014
    By Charlyne H. McWilliams, Account Supervisor at William Mills Agency We have seen it happen time and time again. A fresh new company that has received a new round of funding or venture capital and/or had a successful Crowdfunding campaign now wants a huge media blitz for its launch. The management team wants all the bells and whistles to propel  Read More
  • Are You Campaigning for Your Brand?
    Posted on December 2, 2014
    By David Jones, Account Supervisor at William Mills Agency While many people love to complain about the work politicians do once they’re in office, elections provide a great testing ground for communication strategies. The public nature of election cycles means that successful politicians must hone their communication strategies and consistently deliver them for months at a time. And they have  Read More
  • B2B Content Marketing in Financial Markets – View from the Trenches
    Posted on November 13, 2014
    By Jerry Goldstein, Senior Vice President The recently published research report B2B Content Marketing 2015:  Benchmarks, Budgets and Trends – North America written by Content Marketing Institute and Marketing Profs has a number of interesting data points and paints a picture of the current state of the union for CM. Since the beginning of the year, I routinely speak with  Read More
  • “I Love a Good Braggart,” Said No One Ever
    Posted on November 11, 2014
    By Bevin Wallace, Account Supervisor at William Mills Agency I think my dog Molly is one of the Top 10 Cutest Creatures Ever. From her preciously lopsided ears to her perfectly curled tail, she is the best. She runs like a cheetah and sleeps as sweetly as a baby in an Anne Geddes photo.  Not to mention all of the  Read More
  • Money20/20 Tuesday Video Update
    Posted on November 5, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc examine Visa’s keynote, the future of data and security and the impact of technology on customer experience at Money20/20.
  • Money2020 Monday Update Part II
    Posted on November 4, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss the big topics of the day including Bitcoin and big data at Money20/20.
  • Money20/20 Monday Update
    Posted on November 3, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss the first few impressions of the day at Money20/20 2014.
  • Money20/20 Pre-Show Interview
    Posted on October 31, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss their expectations for Money20/20 2014.
  • CFPB Weighs Heavy on the Minds of Auto Lenders at Auto Finance Summit 2014
    Posted on October 16, 2014
    By Mary York Cox, Account Supervisor at William Mills Agency At last week’s 14th annual Auto Finance Summit 2014, hosted by RoyalMedia, hundreds of industry leaders gathered in Las Vegas to discuss the trends and issues impacting the auto finance community. The CFPB continues to be a huge focus. In fact, publications passed around and exhibit booths at the summit  Read More
  • PR Lessons the Financial Industry Can Learn From Famous Comedians
    Posted on October 15, 2014
    By Sarah Wroble, Account Supervisor at William Mills Agency “Just work and listen to what the audience is responding to…Keep that and throw out everything else.”  -Joan Rivers This sound advice Joan Rivers gave to young comedians can also be applied to virtually any career in any industry. Joan knew the impact of truly connecting with her audience by picking  Read More
  • FinovateFall Video Interview: Jim Breune, Owner of The Finovate Group
    Posted on September 24, 2014
    Steven Ramirez speaks with Jim Breune, one of the founders of Finovate to get his thoughts on themes from this year's show as well as his vision of Finovate from the beginning.
  • Video Recap: FinovateFall 2014 Day 2 Morning
    Posted on September 24, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc review the standouts of FinovateFall Day 2 including Kabbage, Yodlee and CrowdFlower.
  • Video Recap: FinovateFall 2014 Day 1 Afternoon
    Posted on September 24, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss the strangest presenters at Finovate as well as the most memorable companies of Day 1.
  • Live Blog at FinovateFall 2014: Day 2
    Posted on September 24, 2014
    William Mills Agency and Beyond the Arc will be live blogging at FinovateFall. Check back for new updates throughout the day. If you missed our commentary yesterday, you can catch up on Day 1 of Finovate. Steven J. Ramirez is CEO of Beyond the Arc, Inc. The company helps clients to strengthen customer experience and to deploy data science and Big Data  Read More
  • FinovateFall Video Interview: Jonathan Rowe, CMO of nCino
    Posted on September 23, 2014
    Steven Ramirez speaks with Jonathan Rowe, CMO of nCino, to discover his thoughts on his first Finovate experience. Live Blog at FinovateFall 2014: Day 1 Live Blog at FinovateFall 2014: Day 2 Video Recap: FinovateFall 2014 Day 1 Morning Video Recap: FinovateFall 2014 Day 1 Afternoon
  • Video Recap: FinovateFall 2014 Day 1 Morning
    Posted on September 23, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss how Finovate has changed over the years and what makes this Finovate different from those in the past. Live Blog at FinovateFall 2014: Day 1 Live Blog at FinovateFall 2014: Day 2 Video Recap: FinovateFall 2014 Day 1 Afternoon FinovateFall Video Interview: Jonathan Rowe, CMO  Read More
  • Live Blog at FinovateFall 2014: Day 1
    Posted on September 23, 2014
    William Mills Agency and Beyond the Arc will be live blogging at FinovateFall. Check back for new updates throughout the day. Steven J. Ramirez is CEO of Beyond the Arc, Inc. The company helps clients to strengthen customer experience and to deploy data science and Big Data analytics to make marketing and operations more effective. Their social media data mining  Read More
  • 3 Keys to Build an Effective Website: SEO, Design and Usability
    Posted on September 11, 2014
    Your company’s website is essential for increasing brand awareness and for lead generation: the ultimate goal of your marketing activities. Your website acts as your storefront digital. Just as potential customers walk by and evaluate a business on its physical storefront, today’s customers often base their first impression of your business on your website. There are three key elements to  Read More
  • Is it too late for SeaWorld’s sinking reputation?
    Posted on September 9, 2014
    Four lessons learned for effective crisis communication that can apply to FinTech companies  By Mary Cox A few weeks ago, the Huffington Post’s co-founder, Kenneth Lerer, posted an article titled “The End of SeaWorld,” outlining the reasons why the company is “finished,” as he put it. SeaWorld’s stock took a serious hit last month and park attendance is down 4.3 percent  Read More
  • Last Minute Tips for FinovateFall 2014– from the Stage or from the Stands
    Posted on August 28, 2014
    By Heather Sugg, Account Supervisor and Regional Manager FinovateFall 2014 begins next month. Are you ready? This show marks the event’s eighth year, and it continues to debut the industry’s best new ideas. The convenience of New York tends to bring a stronger media presence, in addition to the analysts, investors, vendors and financial institutions that are all looking for a special edge.  Read More