Blog

FinTech Marketing

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Latest Post:

  • Money20/20 Pre-Show Interview
    Posted on October 31, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss their expectations for Money20/20 2014.
  • CFPB Weighs Heavy on the Minds of Auto Lenders at Auto Finance Summit 2014
    Posted on October 16, 2014
    By Mary York Cox, Account Supervisor at William Mills Agency At last week’s 14th annual Auto Finance Summit 2014, hosted by RoyalMedia, hundreds of industry leaders gathered in Las Vegas to discuss the trends and issues impacting the auto finance community. The CFPB continues to be a huge focus. In fact, publications passed around and exhibit booths at the summit  Read More
  • PR Lessons the Financial Industry Can Learn From Famous Comedians
    Posted on October 15, 2014
    By Sarah Wroble, Account Supervisor at William Mills Agency “Just work and listen to what the audience is responding to…Keep that and throw out everything else.”  -Joan Rivers This sound advice Joan Rivers gave to young comedians can also be applied to virtually any career in any industry. Joan knew the impact of truly connecting with her audience by picking  Read More
  • FinovateFall Video Interview: Jim Breune, Owner of The Finovate Group
    Posted on September 24, 2014
    Steven Ramirez speaks with Jim Breune, one of the founders of Finovate to get his thoughts on themes from this year's show as well as his vision of Finovate from the beginning.
  • Video Recap: FinovateFall 2014 Day 2 Morning
    Posted on September 24, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc review the standouts of FinovateFall Day 2 including Kabbage, Yodlee and CrowdFlower.
  • Video Recap: FinovateFall 2014 Day 1 Afternoon
    Posted on September 24, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss the strangest presenters at Finovate as well as the most memorable companies of Day 1.
  • Live Blog at FinovateFall 2014: Day 2
    Posted on September 24, 2014
    William Mills Agency and Beyond the Arc will be live blogging at FinovateFall. Check back for new updates throughout the day. If you missed our commentary yesterday, you can catch up on Day 1 of Finovate. Steven J. Ramirez is CEO of Beyond the Arc, Inc. The company helps clients to strengthen customer experience and to deploy data science and Big Data  Read More
  • FinovateFall Video Interview: Jonathan Rowe, CMO of nCino
    Posted on September 23, 2014
    Steven Ramirez speaks with Jonathan Rowe, CMO of nCino, to discover his thoughts on his first Finovate experience. Live Blog at FinovateFall 2014: Day 1 Live Blog at FinovateFall 2014: Day 2 Video Recap: FinovateFall 2014 Day 1 Morning Video Recap: FinovateFall 2014 Day 1 Afternoon
  • Video Recap: FinovateFall 2014 Day 1 Morning
    Posted on September 23, 2014
    William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss how Finovate has changed over the years and what makes this Finovate different from those in the past. Live Blog at FinovateFall 2014: Day 1 Live Blog at FinovateFall 2014: Day 2 Video Recap: FinovateFall 2014 Day 1 Afternoon FinovateFall Video Interview: Jonathan Rowe, CMO  Read More
  • Live Blog at FinovateFall 2014: Day 1
    Posted on September 23, 2014
    William Mills Agency and Beyond the Arc will be live blogging at FinovateFall. Check back for new updates throughout the day. Steven J. Ramirez is CEO of Beyond the Arc, Inc. The company helps clients to strengthen customer experience and to deploy data science and Big Data analytics to make marketing and operations more effective. Their social media data mining  Read More
  • 3 Keys to Build an Effective Website: SEO, Design and Usability
    Posted on September 11, 2014
    Your company’s website is essential for increasing brand awareness and for lead generation: the ultimate goal of your marketing activities. Your website acts as your storefront digital. Just as potential customers walk by and evaluate a business on its physical storefront, today’s customers often base their first impression of your business on your website. There are three key elements to  Read More
  • Is it too late for SeaWorld’s sinking reputation?
    Posted on September 9, 2014
    Four lessons learned for effective crisis communication that can apply to FinTech companies  By Mary Cox A few weeks ago, the Huffington Post’s co-founder, Kenneth Lerer, posted an article titled “The End of SeaWorld,” outlining the reasons why the company is “finished,” as he put it. SeaWorld’s stock took a serious hit last month and park attendance is down 4.3 percent  Read More
  • Last Minute Tips for FinovateFall 2014– from the Stage or from the Stands
    Posted on August 28, 2014
    By Heather Sugg, Account Supervisor and Regional Manager FinovateFall 2014 begins next month. Are you ready? This show marks the event’s eighth year, and it continues to debut the industry’s best new ideas. The convenience of New York tends to bring a stronger media presence, in addition to the analysts, investors, vendors and financial institutions that are all looking for a special edge.  Read More
  • The Marketing Brilliance Behind the ALS Association’s Ice Bucket Challenge
    Posted on August 26, 2014
    What the financial industry can learn from ALS’ big marketing “splash” By Mary Cox If you haven’t heard of the ALS Association’s “Ice Bucket Challenge,” then you’re likely living under a rock. Between the more than 1.2 million videos shared on Facebook, the 2.2 million Tweets, segments on national programs like NBC’s The Tonight Show with Jimmy Fallen and The  Read More
  • William Mills Agency’s Response to the ALS Ice Bucket Challenge
    Posted on August 21, 2014
    Our agency recently participated in the ALS Ice Bucket Challenge. We believe increasing awareness about amyotrophic lateral sclerosis is an important cause. We dedicate this to our founder, Bill Mills, who passed away in 2012 due to ALS. Seventeen of our team members participated, including CEO William Mills and President Scott Mills. In addition to getting drenched, we made a donation to the ALS Association to support ongoing research.
  • Infographic: Leading North American Core Banking Providers and their Platforms
    Posted on August 19, 2014
    By Scott Mills, President and Principal of William Mills Agency In the mid-1970s, there were hundreds of companies offering core banking platforms, in fact, Association for Financial Technology or AFT started as an association to serve those companies. Since then, most of those companies have faded away, many through consolidation. Providing a core platform and support services has grown increasingly  Read More
  • What Do Your Associates & Strategic Partners Say About Your Company?
    Posted on August 14, 2014
    In today’s social world, your brand may be pulled into highly sensitive debates By Heather Sugg In the world of finance, perception is reality. Managing a public reputation can provide challenges, particularly when a corporation is comprised of many employees and has close relationships with partnering companies. These individuals and corporations can define your brand through their professional and personal  Read More
  • Exciting Opportunities in Content Marketing
    Posted on August 5, 2014
    According to the Quarterly Digital Intelligence Briefing: Digital Trends for 2014 a study based on a global survey of more than 2,500 marketers and internet professionals, content marketing is the single most exciting opportunity for B2B marketers. For companies marketing to financial organizations, creating stimulating content which engages and educates your potential clients is the key to generating leads and  Read More
  • National Lender CEO Addresses Importance of Public Relations in Today’s Mortgage Industry
    Posted on July 31, 2014
    WMA Corner Office Interview with Churchill Mortgage Corporation CEO, Mike Hardwick  Recently, William Mills Agency had an insightful conversation with Mike Hardwick, CEO of Churchill Mortgage, in which he shared his views about public relations in today’s mortgage industry and why PR is critical to an organization’s success. 1. The housing market is arguably one of the most cyclical businesses. What  Read More
  • Webinar: What is Content Marketing?
    Posted on July 29, 2014
    Scott Mills, President of William Mills Agency, provides a definition of content marketing and how public relations and content marketing work together. The video below further explains how content marketing helps prospects find your company online while also engaging your audience in the financial industry. For more information, download our white paper on Marketing to Banks.