Blog

FinTech Marketing

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Latest Post:

  • 3 Keys to Build an Effective Website: SEO, Design and Usability
    Posted on September 11, 2014
    Your company’s website is essential for increasing brand awareness and for lead generation: the ultimate goal of your marketing activities. Your website acts as your storefront digital. Just as potential customers walk by and evaluate a business on its physical storefront, today’s customers often base their first impression of your business on your website. There are three key elements to  Read More
  • Is it too late for SeaWorld’s sinking reputation?
    Posted on September 9, 2014
    Four lessons learned for effective crisis communication that can apply to FinTech companies  By Mary Cox A few weeks ago, the Huffington Post’s co-founder, Kenneth Lerer, posted an article titled “The End of SeaWorld,” outlining the reasons why the company is “finished,” as he put it. SeaWorld’s stock took a serious hit last month and park attendance is down 4.3 percent  Read More
  • Last Minute Tips for FinovateFall 2014– from the Stage or from the Stands
    Posted on August 28, 2014
    By Heather Sugg, Account Supervisor and Regional Manager FinovateFall 2014 begins next month. Are you ready? This show marks the event’s eighth year, and it continues to debut the industry’s best new ideas. The convenience of New York tends to bring a stronger media presence, in addition to the analysts, investors, vendors and financial institutions that are all looking for a special edge.  Read More
  • The Marketing Brilliance Behind the ALS Association’s Ice Bucket Challenge
    Posted on August 26, 2014
    What the financial industry can learn from ALS’ big marketing “splash” By Mary Cox If you haven’t heard of the ALS Association’s “Ice Bucket Challenge,” then you’re likely living under a rock. Between the more than 1.2 million videos shared on Facebook, the 2.2 million Tweets, segments on national programs like NBC’s The Tonight Show with Jimmy Fallen and The  Read More
  • William Mills Agency’s Response to the ALS Ice Bucket Challenge
    Posted on August 21, 2014
    Our agency recently participated in the ALS Ice Bucket Challenge. We believe increasing awareness about amyotrophic lateral sclerosis is an important cause. We dedicate this to our founder, Bill Mills, who passed away in 2012 due to ALS. Seventeen of our team members participated, including CEO William Mills and President Scott Mills. In addition to getting drenched, we made a donation to the ALS Association to support ongoing research.
  • Infographic: Leading North American Core Banking Providers and their Platforms
    Posted on August 19, 2014
    By Scott Mills, President and Principal of William Mills Agency In the mid-1970s, there were hundreds of companies offering core banking platforms, in fact, Association for Financial Technology or AFT started as an association to serve those companies. Since then, most of those companies have faded away, many through consolidation. Providing a core platform and support services has grown increasingly  Read More
  • What Do Your Associates & Strategic Partners Say About Your Company?
    Posted on August 14, 2014
    In today’s social world, your brand may be pulled into highly sensitive debates By Heather Sugg In the world of finance, perception is reality. Managing a public reputation can provide challenges, particularly when a corporation is comprised of many employees and has close relationships with partnering companies. These individuals and corporations can define your brand through their professional and personal  Read More
  • Exciting Opportunities in Content Marketing
    Posted on August 5, 2014
    According to the Quarterly Digital Intelligence Briefing: Digital Trends for 2014 a study based on a global survey of more than 2,500 marketers and internet professionals, content marketing is the single most exciting opportunity for B2B marketers. For companies marketing to financial organizations, creating stimulating content which engages and educates your potential clients is the key to generating leads and  Read More
  • National Lender CEO Addresses Importance of Public Relations in Today’s Mortgage Industry
    Posted on July 31, 2014
    WMA Corner Office Interview with Churchill Mortgage Corporation CEO, Mike Hardwick  Recently, William Mills Agency had an insightful conversation with Mike Hardwick, CEO of Churchill Mortgage, in which he shared his views about public relations in today’s mortgage industry and why PR is critical to an organization’s success. 1. The housing market is arguably one of the most cyclical businesses. What  Read More
  • Webinar: What is Content Marketing?
    Posted on July 29, 2014
    Scott Mills, President of William Mills Agency, provides a definition of content marketing and how public relations and content marketing work together. The video below further explains how content marketing helps prospects find your company online while also engaging your audience in the financial industry. For more information, download our white paper on Marketing to Banks. 
  • Webinar: Marketing to Financial Institutions Has Changed
    Posted on July 24, 2014
    William Mills, CEO of William Mills Agency, discusses how marketing has changed in the past 10 years and what the future of marketing looks like in the financial industry. 20th century marketing process are out of date in today’s market because buyers are in control of the buying process. For more information, download our white paper on Marketing to Banks.
  • Don’t Miss Out on AFT’s Early-Bird Special for the Fall Summit!
    Posted on July 11, 2014
    The Association for Financial Technology’s Fall Summit will be raising its registration price soon. The registration price will leap from $1495 to $1595 for AFT members and from $2120 to $2220 for non-members, after July 14th. The summit, on the theme, “Where Your Roadmap to Success Begins,” will be held from September 14-16 at The Greenbriar at White Sulfur Springs,  Read More
  • Target in the Cross Hairs Again – and Lessons on How to Communicate Controversial Positions
    Posted on July 10, 2014
    The financial industry can learn valuable PR lessons from Target By David Jones In early July, the company invited controversy when they requested that gun owners not bring their guns into stores, even in states where the open carrying of firearms is legal. In a statement released July 2, Target said: As you’ve likely seen in the media, there has  Read More
  • WMA Corner Office Video Interview with TTV Capital Partner, Sean Banks
    Posted on July 8, 2014
    Scott Mills sits down with Sean Banks, Partner at TTV Capital, one of the few venture firms focused exclusively on investing in technology-enabled financial services companies. Sean explains TTV's interest in the financial technology and payments markets and what makes a company an attractive investment. Watch the video below for the full interview.
  • Content Marketing and PR: A Match Made in Heaven
    Posted on June 26, 2014
    Content marketing and public relations may seem like two different animals, but in reality, these two teams are made for each other. Content marketing consists of many activities, including overseeing marketing automation software, building landing pages,  creating blogs, developing white papers, publishing emails and pursuing a prominent social media presence, which are all important to creating awareness, enhancing your brand’s  Read More
  • A Startup CEO’s Perspective on Public Relations
    Posted on June 12, 2014
    WMA Corner Office Interview with Malauzai CEO, Tom Shen Recently, Bevin Wallace had an interesting conversation with Tom Shen, CEO of Malauzai. See below for his insightful responses on public relations. What role has PR played in the launch/success of your company? PR has played a pivotal role in the initial launch and continued success of our company by helping  Read More
  • Making Sense of “Social” for Financial Services CEOs
    Posted on June 3, 2014
    By Jerry Goldstein, Recently our agency had the pleasure of hosting Serena Ehrlich, director, Social & Evolving Media at Business Wire, at our offices for an update on “All Things Social.” We have made distribution of the news via social media a priority since the emergence of the channel more than five years ago. Yet, we still find many B2B  Read More
  • Changing Buyer Behavior Impacts Marketing to Banks
    Posted on May 29, 2014
    The financial services market is ever-changing, not unlike other markets in today’s digital age. The way financial institutions are evaluating products and services has evolved with the increased use of the Internet and easy access to information. Buyers research products and services long before engaging providers, and most of that research is conducted online.
  • Optimizing your press releases for SEO comes naturally to WMA
    Posted on May 21, 2014
    Driving a large number of visitors to your company’s website and converting them to leads requires a high page rank for targeted keywords being used by prospective customers in their search for financial products and services. Staying on top of search engine optimization (SEO) best practices can be daunting due to continuous revisions in search engine algorithms by Google and the impact of social media and mobile devices.
  • Need PR? Here are 7 Qualifications To Help You Choose a PR Firm
    Posted on May 15, 2014
    Public relations takes your message and bring it to the public. It helps you influence prospects, customers and investors. What you need to know is that all PR firms are different. If you are deciding to choose a new partner for PR, there are 7 key elements to take into consideration to find out which company fits with your organization.