Blog

Last month was the annual FinovateSpring conference, and as always, it did not disappoint. This conference is said to be “the future of Fintech events” and has been described as “the best Fintech show of the year.” This year, FinovateSpring took place at Marriott Marquis in San Francisco on May 23-25 where 1,300+ attendees were able to engage with impressive demos, insightful keynote speakers and expert panels. This event was a great opportunity for professionals in the Fintech industry to see the newest, most innovative technology, meet new people and discover new organizations.  I had the privilege to participate in the first FinovateSpring in 2008 and have been fortunate enough to attend every event since. Attending for 16 years in a row, including the virtual events during the pandemic, has given me many valuable opportunities to learn more about this constantly evolving industry.  

Public relations programs will always vary based on a fintech’s unique goals and market position. But, whether it’s a startup or a more established company, with one competitor or hundreds, organizations’ public relations programs should focus on a three-pronged approach: building brand awareness, educating key audiences and establishing credibility. To optimize success, there are three key tactics companies should prioritize when developing their public relations strategy.

Fintech Nexus completed its metamorphosis. In 2022, the show launched its transition from LendIt into a namesake focused on industry connections. The two-day show remained in New York, gathering a good crowd of fintechs, venture capitalists, banks, credit unions, media and influencers. While there were still strong lending echoes from the vendors in the exhibit hall, the agenda this year was balanced with a wider focus on payments, embedded banking, security, consumer data and more.

Technology has both enhanced and hindered the financial industry. While many institutions have used tech to modernize consumer experiences and streamline office processes, many institutions have fallen victim to “shiny object syndrome” and adopted solutions that have complicated their operations or simply don’t work as they should. 

"Technology has made banking faster than ever before, and there's no going back to the slower pace of the past." – Suresh Renganathan, CTO for Teachers Federal Credit Union

The first in-person edition of Fintech Meetup wrapped up—and what a show it was! The industry’s newest fintech conference, described by some as “the future of fintech events,”  took place at ARIA Resort & Casino in Las Vegas on March 19^th-22^nd. The event was organized by the team behind the original Money 20/20 and had 3,000+ attendees, 40% of which were fintech founders and C-level executives.