<img src="https://secure.leadforensics.com/793028.png" style="display:none;">

Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Why Strategic Public Relations is Essential for Early-Stage Fintechs

In spite of what feels like a slowdown in funding, as of 2023 the fintech sector is valued at nearly $179 billion worldwide. For early-stage fintechs attempting to break into the marketplace, it's critical to ensure that companies are aware of who they are, whether their solutions can help, and if they are trustworthy. When it’s all said and done, a great solution means little if an organization has a track record of being unreliable.

Watch Now: FinovateSpring 2023 Video Interview Series

Our CEO, William Mills, attended this year's FinovateSpring in San Francisco and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

Watch the full interview series below.

FinovateSpring: 2023 is the Year of AI for Fintech

Last month was the annual FinovateSpring conference, and as always, it did not disappoint. This conference is said to be “the future of Fintech events” and has been described as “the best Fintech show of the year.” This year, FinovateSpring took place at Marriott Marquis in San Francisco on May 23-25 where 1,300+ attendees were able to engage with impressive demos, insightful keynote speakers and expert panels. This event was a great opportunity for professionals in the Fintech industry to see the newest, most innovative technology, meet new people and discover new organizations.  I had the privilege to participate in the first FinovateSpring in 2008 and have been fortunate enough to attend every event since. Attending for 16 years in a row, including the virtual events during the pandemic, has given me many valuable opportunities to learn more about this constantly evolving industry.  

3 Key Ingredients to a Winning Fintech PR Strategy

Public relations programs will always vary based on a fintech’s unique goals and market position. But, whether it’s a startup or a more established company, with one competitor or hundreds, organizations’ public relations programs should focus on a three-pronged approach: building brand awareness, educating key audiences and establishing credibility. To optimize success, there are three key tactics companies should prioritize when developing their public relations strategy.

The Changing Forces of Fintech - Observations from Fintech Nexus

Fintech Nexus completed its metamorphosis. In 2022, the show launched its transition from LendIt into a namesake focused on industry connections. The two-day show remained in New York, gathering a good crowd of fintechs, venture capitalists, banks, credit unions, media and influencers. While there were still strong lending echoes from the vendors in the exhibit hall, the agenda this year was balanced with a wider focus on payments, embedded banking, security, consumer data and more.

Bankers as Buyers Highlights Data Management, Segmentation, Cybersecurity and CX

Technology has both enhanced and hindered the financial industry. While many institutions have used tech to modernize consumer experiences and streamline office processes, many institutions have fallen victim to “shiny object syndrome” and adopted solutions that have complicated their operations or simply don’t work as they should. 

Bankers as Buyers: APIs, Small Biz Banking and Real-time Payments

"Technology has made banking faster than ever before, and there's no going back to the slower pace of the past." – Suresh Renganathan, CTO for Teachers Federal Credit Union

Fintech Meetup: The fintech industry's newest and coolest event

The first in-person edition of Fintech Meetup wrapped up—and what a show it was! The industry’s newest fintech conference, described by some as “the future of fintech events,”  took place at ARIA Resort & Casino in Las Vegas on March 19th-22nd. The event was organized by the team behind the original Money 20/20 and had 3,000+ attendees, 40% of which were fintech founders and C-level executives.

Watch Now: FinovateFall 2022 Client Interviews

Our CEO, William Mills, attended this year's FinovateFall in New York City and sat down with clients and leading fintech innovators to examine the latest technological advancements in the industry. 

Watch the full interviews below.

Watch Now: FinovateSpring 2022 Video Interview Series

Our CEO, William Mills, attended this year's FinovateSpring in San Francisco and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry. 

Watch the full interview series below.

PR Strategies

for Larger Enterprises vs. One Product Companies

Read More

Subscribe to Our Blog!