Follow these easy tips to maximize your credit union’s reach and impact.
As featured in this month’s CUES PR Insights.
News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may
Make sure your credit union is prepared to respond if the unthinkable happens
As featured in this month’s CUES PR Insights.
Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies
From Yahoo to Uber and everything in between, 2017 has been the year of the cyberattack. As you might imagine, we’ve crafted a host of stories for clients that’s required a great deal of research on the topic and we thought we might share some of what we found of
3 keys to turning members into “super fans”
As featured in this month's CUES PR Insights.
Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super
As featured in this month's CUES PR Insights.
One of the most significant developments in the realm of digital communication has been the ability in recent years to track, trend and analyze data to gain insights into the effectiveness of communications programs. Specific to credit unions and their public relations executives, member
While October may mean college football and pumpkin spice lattes to some, for our agency and many of our clients, October is dedicated to all things MBA Annual. This year, MBA’s Annual Convention & Expo took attendees to the Mile High City of Denver, Colorado for a full four days
As featured in this month's CUES PR Insights.
You’ve read countless articles about millennials and you’ll probably read countless more. People are quick to discuss the need to embrace millennials, by constantly sharing the latest data that follows the millennial trend as if the generation were an endangered species, which
This year’s Symitar Educational Conference and TechConnect was held at the Hilton San Diego Bayfront August 28-31. More than 1,000 credit union employees, 65 prospects in the market for a core system as well as 118 vendors attended.
3 steps to easily infuse video into your marketing program
As featured in this month’s CUES PR Insights.
Video has taken the social media world by storm. According to YouTube, the site garners more than 1 billion views per day. Video has proven to be a powerful storytelling tool, helping people
Three lessons for credit unions on running the long race
As featured in this month’s CUES PR Insights.
There is a well-known expression in the public relations world: “PR is a marathon, not a sprint.” At times, credit unions become trapped in the pitfall of relying on short-term tactics, as opposed to