Three key PR strategies to implement so you don’t get lost in the shuffle

As featured in this month's CUES PR Insights.

From omni-channel digital banking and multifactor authentication to voice-enabled technology and machine learning, innovation is now inevitable. The new generation of credit union members demand better and more advanced products

The modern office is currently experiencing a situation never seen before: there are now four generations fighting to coexist in the workplace. In many offices, veterans (born before 1946), baby boomers (1946-1964), Generation Xers (1965-1979) and millennials (1980-2000) are all represented and struggling to work together in harmony.

Such a

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. While credit unions have always tailored their messages to specific groups of members (auto loans to younger members or estate planning to

Credit union service organizations provide valuable tools and services to help credit unions improve efficiency, promote innovation and better serve members. However, no matter how great the offering, CUSOs need to advocate for their brand awareness in order to stand out among the countless number of solution providers and vendors

As we are settling into the new year, now is the perfect time for self-reflection and planning for everything that you hope to accomplish this year. We often make resolutions—whether they are business or personal goals—without really taking the time to look at how we got to where we are.

Many credit unions are setting their trade show and conference calendar for the coming year. These events represent a great opportunity for credit unions to promote new business efforts, build relationships and see the latest innovations. But less considered is the ways in which these events can be used to

The arrival of a new year signals a fresh start, providing everyone with a jolt of motivation to make 2017 the best year yet. When it comes to public relations, credit unions should use this time wisely to kick off the new year on a strong note. January is the

People care about their finances. The growth of personal finance blogs over the past few years has been astounding, with the top finance-oriented websites pulling in millions of readers each month.

But credit unions are often a great untapped resource for expertise on financial topics for their community. How can

Undoubtedly, graphics have become a widely-adopted method to spread messages across various social media platforms. More than likely, anyone following a brand on social media will encounter a graphic illustrating that brand’s value proposition and/or data illustrating some form of a best practice. Credit unions have an advantage here as

About three years ago, I wrote another article for CUES called: Balance Key to Successful PR Campaigns. In it I explained how a public relations campaign needs three important components to really be successful. Well, fast forward to today, and I would actually add a fourth component: social media. Yes,