PR After a Data Breach – Keeping Your Reputation Intact

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Make sure your credit union is prepared to respond if the unthinkable happens

As featured in this month’s CUES PR Insights.

Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies like Blue Cross Blue Shield, Verizon and even the U.S. Securities and Exchange Commission, fall victim to data breaches. In fact, according to Gemalto’s Breach Level Index, more data records were lost or stolen in the first half of 2017 than throughout all of 2016 and this frequency will likely continue to escalate into 2018.

So, what can you do if your credit union experiences a data breach?

How your organization responds following a breach will impact if and how quickly your reputation recovers after the security incident. The guidelines below will help ensure your credit union is prepared to minimize any PR nightmare that ensues if the unthinkable does happen.

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