3 keys to turning members into “super fans”
As featured in this month's CUES PR Insights.
Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super fans can best be described as being completely loyal to a particular brand.
For instance, every time Apple announces the date for a presentation of new products, Apple enthusiasts already have the date and time of the launch presentation marked on their calendar and are ready to drain their savings account for the new slew of products. Similarly, Starbucks has started releasing special drinks like the Unicorn and Zombie Frappuccino that Starbucks fans race to get one in their hands to post the perfect selfie with.