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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

William Mills Agency

Recent Posts

5 Reasons Your Fintech Website Needs SEO ASAP

Today’s prospects prefer to do their own research before engaging with a salesperson. Because of this, appearing the first page of Google’s search results is more important than ever to attract new customers. In order to get that coveted real estate, your fintech website will need a well-rounded Search Engine Optimization (SEO) strategy.

Casey Scheer of BHMI on Permanent Changes in Consumer Payments Preferences After COVID-19

WMA president Scott Mills sat down with Casey Scheer, Director of Marketing and Sales at BHMI. BHMI develops both custom software applications and software products. They are best known for the Concourse Financial Software Suite, which is a modular software suite for the electronic payments industry.

Casey shares insights on adapting to rapid changes in the marketplace, how the pandemic has increased the adoption of touchless payments and more. She notes that, "Mobile wallets and services like Zelle are seeing a huge spike in their business because people are more comfortable with those types of payments. You don't have to physically touch money and it's more seamless. The big question is if that will be a permanent change in the consumer market." Casey predicts that these changes will have long-lasting impacts on how financial institutions can best serve customers quickly and conveniently. 

Inside Marketing: Do You PESO?

How credit unions can invigorate their PR and marketing initiatives with a comprehensive media strategy

When it comes to public relations and marketing, everyone is looking for the big secret to successful initiatives—especially in this unique time where many organizations are either slashing their budgets, canceling campaigns or looking at their current programs differently to be efficient in both communication results and cost effectiveness.

Amplify Content to Increase Brand Awareness and Lead Generation for Your Fintech Business

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past. To raise awareness and increase leads, content amplification should be a major part of your content marketing strategy. Content amplification is the process of using digital channels to promote content. Here are a few tips to make sure your content reaches a larger audience and has a strong impact on your prospects and customers.

Creating Community Through Virtual Events: A Conversation with Clayton Collins, CEO and President of HousingWire

While virtual financial services events have gained popularity out of necessity, the jury is still out on whether or not these events are a true alternative to in-person events. Will such events continue even after it's safe to book a flight and crowd onto a trade show floor?

[Atlanta Business Radio] Leveraging Content Marketing to Support Sales Goals During COVID-19

Consumers are increasingly wary of blatant sales pitches. They want sales efforts to be educational, insightful and, above all, helpful. While increased lead generation is certainly a positive side effect of content marketing, the content you create also helps position your company as a trustworthy thought leader. Prospects feel as though they have a relationship with your company before you even engage them in a person-to-person conversation.

Planning and Executing a Successful Virtual Event or Webinar

If you’ve ever hosted a webinar or virtual event, you know it’s no small task. However, they are well worth the effort when executed correctly. We have found that webinars and other virtual events can be some of the best generators of qualified leads and because of social distancing, many companies in the financial services industry have pivoted to virtual events this year. In fact, we have compiled a comprehensive list of virtual financial services events for you.  

Visit the Directory

If you’re ready to try hosting your own, here are a few of our tips:

The Accelerated Shift to Digital in Light Of COVID-19 and What it Means for Fintechs

COVID-19’s rapid spread has significantly impacted communities, businesses and consumers around the world. Grocery aisles are sparse, events and gatherings have been cancelled and many small businesses have been forced to limit operations or close their doors entirely. The economic shutdown has caused more than 26 million Americans to file for unemployment over the past five weeks, according to Fortune.

Video Interview: Insights into Fintechs’ Adjustments in Strategy and Operations Due to COVID-19 Business Conditions with Terry Ammons of Wipfli

Scott Mills met virtually with Terry Ammons, Partner at Wipfli LLP, to discuss how Terry is seeing fintechs make adjustments due to COVID-19. Terry works closely with dozens of fintechs across the country and is supporting companies through these difficult strategic changes firsthand. As many of these companies serve small to medium-size financial institutions, the ability to quickly shift priorities was critical. Most institutions never planned for employees to work from home or even six feet apart. Terry shares several examples of how fintechs changed course to support and maintain operations under reduced cash flow. Watch the full interview below to learn more. 

3 Crucial Elements of a Successful Content Marketing Program (and how to get started for free!)

Before diving into a content marketing program, it’s wise to lay the right foundation. Even if you’re crafting high-quality, relevant content, you’re unlikely to get very far without a well-maintained contact database, lead capturing technology, and robust reporting.

Read on to learn more about these three crucial elements and find out how you can get started with email, forms, analytics, chatbots and advertising – all for free!

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