Imagine your fintech wants to announce a new product, partnership, or award. You might think a press release is your best option, but this isn’t always the case. It’s important to ask yourself these two questions before you write it:
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According to Insider Intelligence, Gen Z now makes up 27% of the United States population. While this generation can be broadly defined, it often encompasses those born between the years of 1997 and 2012. This would make the oldest members of the population around 26-years-old. A common misconception is that Gen Z are teenagers and children, and while some are, a large majority of the population are well within adulthood.
The fintech and financial services industries continue to show resilience, and we eagerly anticipate another year marked by innovation and productivity. As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we were inspired to make a few of our own. WMA team members weigh in on their 2024 fintech, marketing and PR predictions.
Are your 2024 PR strategies as polished as a Red Ryder BB Gun? With Christmas and the year-end on the horizon, it's a time for reflection on the past and anticipation for the future. Companies are diligently shaping plans for 2024 across various domains such as product development, investments, technology, and notably, marketing and PR initiatives.
Jack Henry Connect was bigger than ever this year. About 2,750 bankers (representing 880 banks and credit unions) joined 250 fintechs in Indianapolis to collaborate and exchange ideas.
In a world seemingly dominated by commercial banks and other financial behemoths, credit unions stand as a unique and enduring pillar of financial stability and community empowerment. This year marks the 75th anniversary of International Credit Union Day, recognizing the history of the credit union movement and reflecting on its achievements and the shared member experience. Born from the need for economic solidarity and access to financial services, credit unions serve as a testament to the resilience of cooperative financial institutions.
Our CEO, William Mills, attended this year's FinovateFall in New York and sat down with leading fintech and financial services innovators to examine the latest technological advancements in the industry.
To watch the full interview series below, create a free Streamly account. Streamly is a new way to watch business videos, delivered by experts and tailored to your needs and interests. This platform offers access to a diverse range of on-demand events from industry-leading conference brands.
Earlier this month, we had the opportunity to travel to New York City to attend FinovateFall2023. Alongside 2,000+ attendees, 1,000+ financial institutions and 70 emerging technologies coming from both startups and established firms.
Our marketing team recently attended HubSpot’s annual INBOUND conference in Boston, Mass. with over 11,000 business, marketing, and sales professionals to network and learn from HubSpot leaders and top industry experts. “INBOUND takes the best of our work – the culture, the innovation, the creativity – and propels it forward for the collective good,” said Yamini Rangan, HubSpot CEO. “It’s where careers take off, businesses begin to scale, and community changes us for the better."
In the ever-evolving landscape of strategic communications, one powerful trend has emerged for businesses seeking to connect with their target audience: women-centered marketing. The interplay of targeted communications and authentic engagement has proven to be a transformative force, not only in propelling brands to the forefront but also in bolstering local economies. Given the overwhelming popularity of Beyoncé's Renaissance tour, Greta Gerwig’s Barbie movie, and Taylor Swift's Eras Tour, it has become evident that women-centered marketing is not just a strategy, it's an economic catalyst.