Public relations programs will always vary based on a fintech’s unique goals and market position. But, whether it’s a startup or a more established company, with one competitor or hundreds, organizations’ public relations programs should focus on a three-pronged approach: building brand awareness, educating key audiences and establishing credibility. To optimize success, there are three key tactics companies should prioritize when developing their public relations strategy.
Technology has both enhanced and hindered the financial industry. While many institutions have used tech to modernize consumer experiences and streamline office processes, many institutions have fallen victim to “shiny object syndrome” and adopted solutions that have complicated their operations or simply don’t work as they should.
Taylor Swift’s Eras Tour is taking the media by storm. This concert, with its 40+ song setlist, goes through all of Taylor’s iconic “eras” ranging from her debut country albums to her pop albums to her more recent folk albums. The evolution of Taylor’s brand teaches us that adaptability is key to remaining competitive in your industry and your customer loyalty will ultimately be the driving force in building your reputation.
"Technology has made banking faster than ever before, and there's no going back to the slower pace of the past." – Suresh Renganathan, CTO for Teachers Federal Credit Union