Google is the number one search engine in the world and when your prospects are looking for a solution to their business problems, they are almost always searching via the search engine. Some companies choose to invest in “pay per click” ads on Google, and those can be a good

Press releases and blogging are two complementary tools to build brand awareness.

As the methods of professional communications continue to evolve, there has been recent discussion around how channels like blogs may one day serve as a replacement for the press release as part of an organization’s communications strategy. Traditionally,

Search Engine Optimization tactics to improve your digital footprint in the financial technology industry.

In our last blog, we talked about how identifying keywords important to your company and technically optimizing your website are the starting points to increasing traffic to your website. However, that is just the beginning. In

Search Engine Optimization tactics to improve your digital footprint in the financial technology industry.

Every company wants to be on page one of Google, and some want it so bad they will pay for ad space to be at the top. However, you do not have to spend tons of

Today’s selling and customer acquisition process is changing.  With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past.  In fact, according to Forrester Research, today’s buyer is anywhere from two-thirds to 90 percent of

PR and content marketing are the answer to your fintech brand awareness and lead generation woes.

When you are searching on Google, do you ever click on the advertisements? When you are scrolling through Facebook, do you pay any attention to the ads on the side? Recent studies by Goo

How Your Website Can Open or Close the Door for Prospects  

Finovate 2016 is coming up soon and this is the place for FinTech startups to get their products or services noticed by top industry influencers. As competitive as it is for startups to make it, it is crucial

Three Ways Financial Companies Can Bridge the Gap in 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. But as social media constantly evolves, companies

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our agency had spent the better part of two years developing our content marketing service offering and formally launched

5 tips for successfully using social media to connect with members

In today’s mobile-first environment, it’s no longer optional for credit unions to use social media to facilitate and maintain solid member relationships–it’s a necessity. According to PEW Research Center, 74 percent of American adults now use social networking sites,