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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

How Lack of Sales Strategy Can Make your Startup Fall Down

Fintech startups fail for a number of reasons; ironically, most of those reasons are centered on finances. If you recognize and understand common pit falls beforehand, you can make a better plan and turn your startup into a success story rather than a failure.

The most impactful startup mistakes usually

CBA of Georgia Spring Meetings: Change Continues to Impact Community Banks

The Community Bankers Association of Georgia (CBA) held its annual spring meetings in cities across the state which this year included Macon, Hoschton and Albany (pronounced ALL-benie if you’re not from around these parts). The CBA meetings bring community bankers together to discuss opportunities as well as challenges within the

Is Your Financial PR on Offense or Defense?

Even with summer just upon us, I know I’m not completely alone in my eagerness for football season to start. As we think about how our teams (and tailgate snacks) will stack up this fall, I too think about and compare different organizations’ game plans for PR. It’s usually pretty

Video Interview Part Two: Why EMV Will Be a Major Failure in 2016

In part two of our Bankers as Buyers video interview, Jimmy Sawyers, Co-Founder of Sawyers & Jacobs, LLC, speaks with William Mills Agency’s Charlyne McWilliams to discuss EMV technology and its impact on customer experience in the U.S.

Video Interview: Customer Experience and Cybersecurity Vital to Bankers Today

Jimmy Sawyers, Co-Founder of Sawyers & Jacobs, LLC, speaks with William Mills Agency's Charlyne McWilliams to discuss key industry topics including customer experience and cybersecurity from his article, " The Top Ten Trends Impacting Bank Technology in 2016," in this year's Bankers as Buyers Report.

Bankers as Buyers Video Introduction with Scott Mills

Scott Mills, President at William Mills Agency, provides an introduction to Bankers as Buyers 2016 and highlights key themes and trends represented in this year's report.

Bankers as Buyers 2016 Letter From The Editor

 

The expectations of customers and how they interact with their banks are changing faster than at any time in my career. Even the use of the term “fintech” has changed, not only to reflect technology companies that support financial institutions and payments, but to also describe competition from non-traditional

My PR Diary: American Banker’s Banking Analytics Symposium

I had the privilege of joining a client to announce his company launch at American Banker’s Banking Analytics Symposium a couple of days ago in Boston. Although we had a tight schedule, we still managed to complete quite a few briefings and interviews, check out some of what makes Boston

The Changing Landscape of U.S. Financial Institutions

 

Last year we saw a decreasing number of financial institutions, and this consolidation trend has continued to pick up speed. According to figures from the FDIC and the Credit Union National Association (CUNA), there are a total of 13,066 financial institutions in the U.S. However, there are 640 fewer

Bankers As Buyers Outlook on Apple Pay’s Growing Popularity and Security Measures

Each year William Mills Agency invests considerable time and resources to research and better understand the trends occurring within the financial industry.  From what we discovered, it seems that more investment is flowing into financial and payment technology solutions than in years past, especially when it comes to technology around

PR Strategies

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