In An Active Fintech M&A Environment, Why Having The Right Go-To-Media Strategy Matters

As we move toward the end of the year, there is some reason for optimism in the fintech space as global fintech funding reached $11 billion in Q2 2025. This represents a 22 percent increase over Q1 2025 as well as a 22 percent YOY increase. This is notable as it signals the strongest quarterly performance and first time the industry has seen funding cross the $10 billion mark in almost three years.

For fintechs and other companies that are pursuing or expecting liquidity events, it is important that they have the right communications and Go-To-Media strategy in place to maximize the opportunities prior to, during and after the event. Fintechs are highly selective in choosing the right financial advisors and legal counsel to facilitate these deals and the same should apply to their public relations partners.

For events that are so important in the lifecycle of a company, proven experience matters, and William Mills Agency has successfully supported dozens of liquidity events for leading fintechs over the years. Within the last 12 months alone, WMA has managed earned media and industry influencer communications supporting M&A events for clients including Candescent, Numerated, Apiture and RedBlack; as well as seed funding and Series A funding rounds for clients like Casap, Vine and Casca, among others.

If your organization is targeting a liquidity event in the coming year, it is essential that you have the right media relations partner in place – one that understands the role of a well-designed public relations campaign in enhancing shareholder value. To learn more about what the most effective Go-To-Media strategy looks like for your company, let’s connect.