Productive brainstorming is key to cultivating fresh concepts and new content for a public relations program. When done proactively, it can fuel the PR pipeline throughout the year. It’s important to remember that brainstorming sessions can easily miss the mark without the proper direction. As a result, these meetings can fail to generate solid and innovative strategies, plans or actions. Before you jump into your next brainstorming session, consider the below ideas to successfully bring inventive ideas to the table and put them into action.