For years, marketers depended on broad reporting statistics for their fintech marketing campaigns. CMOs evaluated their print ads, billboards and commercials on cost per impression, readership, viewership, etc. It was difficult to measure the ROI of a print advertisement and directly connect closed sales to marketing campaigns. Today, fintech marketers are faced with a different problem, an overwhelming amount of data.

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.