One of the most popular questions we get from clients is, “How do we get on the first page of Google?” There’s a good reason why this question permeates even the savviest marketer’s mind: statistics show that less than 10% of people move past page one. Whether your business is B2C or B2B, landing a top spot is viewed as essential to any fintech marketer’s goals.
Speculation had been long brewing in the financial services industry about when—not if—Apple would enter the payments space with its own products, and what that would mean for the industry. Apple officially threw its hat in the ring on March 25 with the launch of a company-branded credit card, Apple Card. Interestingly, the promotional branding around Apple Card ties back to one key theme—“Created by Apple, not a bank.”