The importance of visual content is clearly documented – from Twitter posts to magazine articles, the research all indicates that images encourage more views, more clicks and, most importantly, more engagement. Individuals’ eyes, whether consumers, business executives or even other communications professionals, are drawn to an image on a screen and will spend more time reading the text within an image than they will on text alone. That’s not to say you should go out and start dumping text into your images needlessly, but it does make a good case for why infographics and even text-centric videos have seen such a rise to prominence over the previous five to ten years.
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