Are your 2024 PR strategies as polished as a Red Ryder BB Gun? With Christmas and the year-end on the horizon, it's a time for reflection on the past and anticipation for the future. Companies are diligently shaping plans for 2024 across various domains such as product development, investments, technology, and notably, marketing and PR initiatives. 

Just a few short weeks ago, Victor Wenbanyama got his spot as the first pick in the 2023 NBA draft. As the celebrations are winding down and the 7’4” Frenchman is enjoying the last bits of his offseason before he makes the big move to San Antonio, he is most likely preparing for a new routine, new culture and a new place to call home for the next few years. Same thing for other athletes like Lionel Messi and Karim Benzema, they’re making a big change and uprooting their lives to continue to pursue their dreams.

If you’re not one of the millions around the world who has been sucked into the “Stranger Things” phenomenon, the title reference may not make much sense to you. In short, the town of Hawkins, Indiana has fallen victim to Vecna, a humanoid monster with movable vines that protrude from his entire body and uses mental connections to control and attack teenagers of the town. While PR certainly isn’t that gruesome, there are quite a few things you can learn from this show to revamp your PR program.