When the leadership of a credit union does interviews with the media, they have the potential to make a great impact. Media interviews enable CU spokespeople to educate members and potential members, spread awareness of what the organization is doing and position the credit union as a leader within the community. But these objectives can only be accomplished if CU spokespeople have gone through media training—to help them focus on what they need to communicate to a reporter and do so clearly. Preparation before an interview can mean the difference between being left out of an article and having the article or segment focus on you and your organization.