Many credit unions focus a significant part of their business model on community engagement. Being involved in local and community events gives credit unions the opportunity to further their brand recognition while actively engaging with existing and potential members—this can help establish, deepen and retain current member relationships while building new ones. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. 

Your members are an integral part of your brand. Since they are already interacting with your CU to some degree, it’s important to develop a strategy focused on making the most of your investment before, during and after the event.