We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Adrie Morales

Recent Posts

Come on, Barbie, Let’s Go Save The Economy!

In the ever-evolving landscape of strategic communications, one powerful trend has emerged for businesses seeking to connect with their target audience: women-centered marketing. The interplay of targeted communications and authentic engagement has proven to be a transformative force, not only in propelling brands to the forefront but also in bolstering local economies. Given the overwhelming popularity of Beyoncé's Renaissance tour, Greta Gerwig’s Barbie movie, and Taylor Swift's Eras Tour, it has become evident that women-centered marketing is not just a strategy, it's an economic catalyst.

Read the Room: Why Emotional Intelligence Should Be a Top Priority in Your PR Strategy

Why do we communicate? To get our message across.

Communication plays a key role in effective public relations. Two-way communication between both parties is essential, and information must flow in its desired form between the organization and the public. With PR practitioners focused on what people think, feel and say about brands they interact with, we need to be consistent and authentic in our communications with our client's target audiences. One surefire way to improve communication skills is to strengthen your emotional intelligence.

PR Strategies

for Larger Enterprises vs. One Product Companies

Read More

Subscribe to Our Blog!