Increased and high-quality competition on the digital banking front is now targeting specialized consumer bases. 

For decades, credit unions have set themselves apart from their bank competitors through focusing on superior levels of service to their membership, driven in large part by hyper-specialization in serving a particular professional, demographic or geographic membership base. Increasingly, however, banks—and so-called “neobanks,” in particular—have begun to shift their strategy to incorporate more of the credit union playbook into their own marketing and growth initiatives.

Millennials have a bad reputation. With all the negative articles and stereotypes floating around, we are oftentimes judged prematurely based on age and misunderstood as lazy and entitled. But what the world must soon realize is that we are quickly becoming new faces of company management, and more millennials, like Mark Zuckerberg, are running startups and highly influential companies. Millennials will soon run the world.

Here are a few ways that millennials can significantly contribute to a communication program, and make any company a more well-rounded, diverse workplace.

We're back with a new episode  of Accelerated, a podcast series that gives a behind-the-scenes look at how fintech-banking deals are made and why they’re important.

We're back with the next installment of Accelerated, a new series that gives a behind-the-scenes look at how fintech-banking deals are made and why they’re important.

William Mills Agency and The Venture Center have partnered together to launch a new podcast series called Accelerated. Throughout the series, industry experts will share a behind-the-scenes look at how fintech-banking deals are made, and why they’re important.

We can agree that a well-executed public relations program is essential to reputation management, building brand awareness and nurturing leads. But, as good as your PR team may be, they can’t be successful alone. As plans form for 2021, companies are asking what they can do better or how they might approach their program differently.

One of the most common roadblocks we face as B2B marketers is lack of alignment between sales and marketing. For fintechs to create a well-rounded content marketing program that truly supports company goals, the two disciplines must work together. Read on to find out how your sales and marketing teams can collaborate to create B2B content that drives meaningful results for your fintech.

Leverage these five tools to create a positive lasting impression with your growing digital member base.

It’s no secret that the coronavirus pandemic has altered the ways in which businesses interact with consumers—many engagements have shifted to online and mobile channels to protect the health and safety of customers and employees alike.  According to data from McKinsey, we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” at the beginning of the pandemic. It is safe to say that digital will only continue to expand its reach, as reports predict that “nearly two-thirds of the global population will have internet access” and 70% will have mobile connectivity by 2023.

With the focus on social distancing, it is no surprise most events and conferences these days have gone virtual. While this transition can be fairly painless for some content, a major, often overlooked, component of in-person events is networking. Whether finding new sales leads and business opportunities or reconnecting with peers and colleagues, networking is a big draw for most industry events. Often the main reason to attend for many, there was a big rise in the number networking-focused events prior to the pandemic. Unfortunately, it is also the aspect that tends to get lost in the shuffle when events shift to the virtual world. However, with the right planning, you can create an effective, memorable virtual networking experience for attendees. Here are some tips and suggestions to help make your next virtual mixer a success.

How to extend International Credit Union Day’s message into a meaningful year-end campaign.