Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Gabriela Lumpkin

Recent Posts

Unwrapping PR Success: Lessons from Holiday Traditions

It’s that time of year once again, and the holiday season is quickly approaching! While the holiday season is the most wonderful time for festive celebrations, there is also an abundance of valuable industry lessons to be gained.

Becoming the Main Character with a Strong PR Strategy

Do “main characters” only exist within the pages of a book or the movie screens we watch? A trend devised by Gen Z members attests otherwise. Originating on TikTok during the height of the pandemic, the main character trend typically refers to an individual’s change in perspective to gain confidence in the unique elements of their personal identity. Rather than seeing yourself as playing a minor role within society, the main character concept positions an individual as the hero of their own story.

PR Strategies

for Larger Enterprises vs. One Product Companies

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