Becoming the Main Character with a Strong PR Strategy

Do “main characters” only exist within the pages of a book or the movie screens we watch? A trend devised by Gen Z members attests otherwise. Originating on TikTok during the height of the pandemic, the main character trend typically refers to an individual’s change in perspective to gain confidence in the unique elements of their personal identity. Rather than seeing yourself as playing a minor role within society, the main character concept positions an individual as the hero of their own story.