In today’s competitive fintech landscape, having cutting-edge technology is only part of the equation. Without strong visibility, even the most innovative companies can struggle to gain traction. That’s where a strategic public relations program becomes essential, not just for awareness, but for driving real business outcomes.
We’ve seen firsthand how PR can accelerate fintech growth. Our multi-year partnership with White Clay offers a compelling example of how a targeted PR strategy helped transform a fintech’s brand presence and sales rate.
The Visibility Gap in Fintech
Many fintech companies launch with strong initial traction but lack the visibility needed to grow at scale. Without consistent media coverage, thought leadership, and third-party validation, fintechs risk being overshadowed by larger players or overlooked by decision-makers in banks, credit unions, and the investment community.
A tailored PR program helps bridge this gap, creating a platform for companies to tell their story, differentiate their value, and stay top of mind.
Case Study: White Clay’s Growth Through PR
When White Clay partnered with us in 2020, their challenge was clear: a powerful product with strong results, but low brand recognition in key financial sectors. Their business relied heavily on existing relationships, not scalable visibility.
We implemented a strategic communications program centered around three goals:
- Establishing key media and partner relationships
- Raising awareness with bank and credit union executives
- Positioning leadership as respected fintech thought leaders
Over three years, our program delivered:
- 120+ media placements
- Nearly $700,000 in earned media value
- A 75% year-over-year growth target supported by consistent PR visibility
- Major increases in executive visibility, LinkedIn engagement, and industry recognition
Why PR Is a Fintech Growth Engine
Strategic PR does more than generate buzz. A well-structured fintech PR program builds trust by securing third-party validation and getting your message in front of key financial decision-makers. It helps fintechs establish credibility, positions executives as thought leaders, supports sales and marketing efforts, and creates long-term brand value in a competitive market.
Ready to Elevate Your Fintech Brand?
Whether you’re launching, scaling, or repositioning, public relations should be a core pillar of your growth strategy. If you're ready to accelerate awareness, drive leads, and shape industry perception, contact us today.
Read the full White Clay case study here.