Amber has led PR programs for more than a dozen diverse accounts - from startups to established publicly traded companies, gathering a wide variety of public relations experience and strategies. She actively coordinates activities across complex organizations and provides a wealth of opportunities for corporations with limited resources. Currently, Amber leads the strategy on public relations programs for Member Driven Technologies, NCR, Praxent, Teslar, intelliflo, ASA and Glia.
Amber demonstrates her passion for her work through her tenacity, dedication and the quality of the product she delivers. She consistently plans and executes public relations strategies on her clients’ behalf, leading to increased visibility, brand awareness and qualified leads. She is passionate about big ideas and creative tactics that help her clients stand out from the competition. Her efforts have contributed to clients earning achievements such as FinXTech Awards, Credit Union Journal Best Practice Awards and American Banker’s Top Companies to Watch lists. Amber’s wide range of industry connections extend to journalists, influencers, consultants and analysts in the banking, credit union and payments space.
Amber is passionate about helping younger associates build their skills and gain confidence in the industry. She enjoys supporting others as they learn and grow in their own professional journeys. She also has experience interviewing, hiring and training the agency’s interns.
Amber graduated from the University of Georgia with a Bachelor of Arts in public relations degree where she was the editor of the well-known and widely distributed school newspaper, The Red & Black. She currently lives in Saint Johns, Fla. with her husband, two young daughters, black lab mix and goldendoodle.