William Mills III leads William Mills Agency with strategic vision and creative insight, serving fintech and financial services clients with authenticity and results-focused communication. Under his leadership, the agency helps organizations grow, attract investment, launch solutions and establish lasting market credibility. William has partnered with hundreds of technology and financial services companies, guiding startups and established players through branding, product launches, media engagement and strategic communication. He is also a trusted advisor to CEOs, boards and investors and a multi-year judge of the Finovate Awards, highlighting his influence in the industry.
In addition to leading the agency, William serves on its board of directors and is chairman emeritus of the College of Communication and Information at Florida State University, where he was the first to serve two consecutive terms as chair. He also received his Bachelor of Arts degree in communication from the university. William serves on the advisory board of Sionic Mobile which provides mobile loyalty, payments and marketing services. His support for communication accessibility and education reflects his belief in empowering people to express themselves clearly and effectively.
A longtime mentor, William has cultivated a culture where many team members have built long, fulfilling careers. A lifelong bass guitar player and avid reader, he draws inspiration from music, literature, travel and conversations to fuel his creativity and leadership.
William’s commitment to service extends beyond the agency. He and his wife have served as long-term infant foster parents, supporting children during their transition to adoption. He is also active in civic initiatives focused on families, education and community access.