William Mills III is Chief Executive Officer and is a recognized leader in financial and technology marketing. This year he celebrates his 40th year in financial technology marketing. William has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Other responsibilities include agency financial management, client consulting and leading business development for the agency.

In addition to serving on the board of the William Mills Agency, William serves on the advisory board of Atlanta-based Sionic Mobile which provides mobile loyalty, payments and marketing services. He has been  the Chairman of Florida State University College of Communications & Information’s Advisory board and in the past William has served on the advisory board of Los Angeles-based SportsBlast and the board of directors for Beacon Software and Click Tactics. He has been quoted in The Wall Street Journal, USA Today, and Entrepreneur magazine and his writings have appeared in a variety of publications. He has been a speaker at financial conferences including the Association for Financial Technology, Mortgage Bankers Association of America, Community Bankers Association of Georgia, Community Bankers Association of Alabama, The Lenders One Member Conference, multiple client user conferences and at various colleges and universities.

William received his Bachelor of Arts degree in communication from Florida State University. A Georgia native, he resides in Atlanta with his wife and is the father of two daughters and two granddaughters. William is an active musician, a runner, participates in community organizations and is a foster parent for children prior to their adoption.