News

In this edition of our Bankers as Buyers™ Research Highlight & Expert Panel, we explore a specific chart from the ProSight Banking Outlook: 2026 Trends report on current use cases of artificial intelligence in banking. From the webpage summary, “The ProSight Banking Outlook (formerly the BAI Banking Outlook) is an annual research study developed by industry experts. Each year, they survey U.S. consumers across generations and senior banking executives to understand their priorities, expectations, sentiments in the context of today’s economic landscape.”

ATLANTA—Jan. 21, 2026--William Mills Agency, the nation’s leading financial services and fintech public relations firm, has been selected by Casca, the first AI-native loan origination platform, to strengthen its brand awareness as the company advances business lending through responsible AI.

ATLANTA, December 22, 2025 – William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Monroe, La.-based Business Alliance Financial Services (BAFS), a leading provider of commercial lending technology and services, to provide public relations services.

ATLANTA, Dec. 17, 2025 – William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by CheckAlt, a leader in payment management and receivables solutions, to enhance its public relations strategy and help advance industry dialogue on modernizing receivables and reducing payment complexity.

ATLANTA, Nov. 12th, 2025 – William Mills Agency, the nation’s top fintech public relations and marketing firm, announces the release of its 2026 Financial Trade Show Guide. The annual report provides a comprehensive list of industry-leading trade shows and conferences across the financial, banking, mortgage, lending, payments, fintech and credit union sectors. 

ATLANTA, August 14, 2025 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Vine, a commercial lending accelerator for banks and credit unions, to enhance their public relations strategy and expand its influence as an AI-powered commercial lending platform for financial institutions. 

In this edition of our Bankers as Buyers™ Research Highlight & Expert Panel, we explore a key finding from Jack Henry’s 2025 Strategy Benchmark report: "Over the next two years, will you expand services for small businesses?" Based on survey responses from 149 bank and credit union CEOs across the U.S., with asset sizes ranging from under $500 million to over $10 billion,  this report offers a look into the strategic mindset of today’s banking leaders.

​​ATLANTA, April 22, 2025 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been retained by Delfi Labs, an AI-native balance sheet decision engine platform for financial institutions of all sizes. Delfi has engaged the agency to enhance its public relations strategy and expand its market presence as an innovator in AI-powered automation, risk management and operational efficiency. 
 
Delfi leverages data analytics and true artificial intelligence to help financial institutions drive more intelligent decision-making​ for institutional financial strategies​. With a robust suite of solutions, including OVERWATCH, WHAT-IF, and AI CO-PILOT, Delfi empowers banks and credit unions to defend their margins and enhance performance and valuation through intelligent insights. OVERWATCH evaluates balance sheet risk performance using advanced forward-looking dynamic models and thousands of Monte Carlo simulations, delivering a real-time view of a bank’s current risk exposure. WHAT-IF enables bank management to move from diagnosis to action by instantly assessing the financial and risk impact of strategic decisions. Finally, Delfi’s AI CO-PILOT enhances decision-making by generating concrete, immediately actionable solutions for consideration.​​​ 

In the financial industry, research is key to understanding market trends and challenges. But what’s behind the numbers? Are we seeing the full picture?

ATLANTA, March 12, 2025 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has announced Terry Ammons will join the agency as a strategist. In his new role, Ammons will provide business and financial guidance, enhancing the agency’s strategies for its clients.