ATLANTA, June 25, 2025 — HuLoop Automation, a comprehensive AI platform for financial institutions, retailers, and other industries, has selected William Mills Agency, the nation’s leading fintech public relations and marketing firm, to lead its public relations strategy and enhance its market presence.
In this edition of our Bankers as Buyers™ Research Highlight & Expert Panel, we explore a key finding from Jack Henry’s 2025 Strategy Benchmark report: "Over the next two years, will you expand services for small businesses?" Based on survey responses from 149 bank and credit union CEOs across the U.S., with asset sizes ranging from under $500 million to over $10 billion, this report offers a look into the strategic mindset of today’s banking leaders.
ATLANTA, April 22, 2025 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been retained by Delfi Labs, an AI-native balance sheet decision engine platform for financial institutions of all sizes. Delfi has engaged the agency to enhance its public relations strategy and expand its market presence as an innovator in AI-powered automation, risk management and operational efficiency.
Delfi leverages data analytics and true artificial intelligence to help financial institutions drive more intelligent decision-making for institutional financial strategies. With a robust suite of solutions, including OVERWATCH, WHAT-IF, and AI CO-PILOT, Delfi empowers banks and credit unions to defend their margins and enhance performance and valuation through intelligent insights. OVERWATCH evaluates balance sheet risk performance using advanced forward-looking dynamic models and thousands of Monte Carlo simulations, delivering a real-time view of a bank’s current risk exposure. WHAT-IF enables bank management to move from diagnosis to action by instantly assessing the financial and risk impact of strategic decisions. Finally, Delfi’s AI CO-PILOT enhances decision-making by generating concrete, immediately actionable solutions for consideration.
ATLANTA, April 16, 2025 —William Mills Agency, the nation’s leading fintech public relations and marketing firm, announced Eloise B. Mills was named as a 2025 Dean’s Laureate for Florida State University’s College of Communications and Information.
ATLANTA, April 1, 2025 — Longmont, CO-based ParaScript, an AI-powered document processing company, has engaged withWilliam Mills Agency, the nation’s leading fintech public relations and marketing firm, to lead its public relations strategy and strengthen its market presence. The agency will support ParaScript in amplifying its brand and communicating the value of its AI-driven document automation technology to financial institutions, fintechs and other enterprises.
ParaScript’s proprietary AI-powered recognition solutions read and interpret large volumes of documents at high speed and accuracy, driving enterprise data transformation and fraud detection at scale. Many organizations are operating inefficient and costly document processing workflows, inadvertently delaying operations, risking inaccuracies, and hindering their ability to grow. ParaScript’s scalable, accurate, efficient and affordable software helps companies scale their growth with minimal resources.
“ParaScript has an impressive 29-year track record of developing AI models that power mission-critical document automation for some of the world’s most trusted organizations,” said Scott Mills, president of William Mills Agency. “Their deep expertise in AI and document automation aligns well with the evolving needs of the financial services and fintech industries, where trusted, efficient solutions are in high demand.”
“We are very impressed with William Mills Agency’s deep expertise in both financial services and public relations,” said Emiliano Giacchetti, CEO of ParaScript. “Public relations is essential for educating the market on the transformative potential of our technology and we’re confident that William Mills Agency will help us maximize our reach and influence.”
Every year, ParaScript’s AI-powered software processes over 100 billion documents, automating critical tasks for financial institutions, insurance providers, and government agencies in the U.S., Europe, South America, and Australia.
In the financial industry, research is key to understanding market trends and challenges. But what’s behind the numbers? Are we seeing the full picture?
ATLANTA, March 12, 2025 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has announced Terry Ammons will join the agency as a strategist. In his new role, Ammons will provide business and financial guidance, enhancing the agency’s strategies for its clients.
ATLANTA, Jan. 23, 2025 — William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been retained by Georgia-based Vertice AI, an industry leader in AI-powered member growth and marketing effectiveness solutions for community financial institutions. The agency has been engaged to strengthen Vertice AI’s public relations strategy and grow the market awareness of the company as a leader in driving member growth, engagement, and operational excellence for credit unions.
ATLANTA, January 14, 2025 –William Mills Agency, North America’s largest independent public relations and marketing firm specializing in financial technology, has been selected by CORA Group to represent its portfolio of loyalty companies. CORA Group is a collective organization redefining advancement through the acquisition, strengthening, and growth of over 30 independent software brands worldwide.
-The free, downloadable report includes financial-specific shows and conferences-