Following Finovate Fall Digital, William Mills Agency CEO, William Mills, sat down with Steven Ramirez, CEO of San Francisco-based Beyond the Arc, to discuss the state of the financial services industry, COVID-19 implications on the economy, and how financial institutions are shifting toward being more customer-centric through the digital channel.
Beyond the Arc, an agency dedicated to customer experience, communications and data science, provides companies with expertise in financial services, fintech, technology, and utilities. Through strategic communication and digital transformation, Beyond the Arc has shown the importance of putting the customer experience first.
In an increasingly competitive retail banking market, delivering a customer-centric experience is more important than ever. “FIs, banks, and credit unions that realize the customer experience is central to long-term survival will be successful. Fintech can remove the friction, improve the customer experience, and differentiate,” said Ramirez.
Tune in to hear Ramirez and Mills cover the bases of fintech and how the industry can better serve clients in 2021 and beyond.