How does a new company come into a crowded market and create awareness?

Services Provided

Payrailz partnered with WMA in the early fall of 2017 to help take the company out of stealth mode and to implement a traditional public relations program which includes press releases, bylines, interviews with key media, preparation of speaker proposals as well as a small social media campaign. WMA works to help define Payrailz within the larger financial industry by building a rapport with key industry reporters and editors to create meaningful articles and press coverage from releases as well as company executive interviews. WMA also strives to build, cultivate and enhance relationships with industry contacts.

“As a start-up company, I really value the leadership and knowledge that the William Mills team brings to our public relations strategy. They have been so much more than a partner and have acted as both a trusted advisor and valued member of our team,” said Mickey Goldwasser, vice president of marketing, Payrailz. “I have a deep appreciation for the expertise and the proven reputation William Mills Agency has within the financial services space.”


The execution of the PR plan has resulted in nearly fifty media interviews, publication of thirteen bylined articles, ten press releases and/or media advisories and the submission of eight award nominations/speaker proposals. The media coverage encompasses banking, credit union, business and payments publications and reached a combined total of 1,018,985 in monthly readership of these types of trade publications. Additionally, the social media campaign helped to create a buzz around the official launch of Payrailz last year and forged the foundation of brand awareness of the company within the financial services and payments industry.