William Mills Agency, the nation’s largest independent public relations and content marketing firm to the financial industry, has been named agency of record for FinTech Forward 2016, a program offered by American Banker and BAI Beacon. FinTech Forward is an annual report that ranks the top vendors, details noteworthy trends in the financial services industry, provides research and profiles up-and-coming fintech companies. William Mills Agency will promote the program to financial technology vendors around the world; provide strategic public relations expertise that highlights contributing vendors; develop promotional tools; and help maximize visibility through social media channels.

“William Mills Agency is a proven leader in the financial public relations and their reach within the fintech community is an important factor in our success with FinTech Forward,” said Dennis Strong, vice president and group publisher at SourceMedia.

“FinTech Forward, American Banker and BAI are premium brands within the financial industry,” said Scott Mills, president, William Mills Agency. “We are proud to be associated with this effort.”

The FinTech Forward 2016 rankings, profiles and research will be published in a series of reports and assessments delivered across multiple media hosted by American Banker and at BAI Beacon, taking place October 5-6 in Chicago. For more information, visit www.FinTechForward.com.