William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry has created two new infographics depicting the U.S. credit union and bank mobile market shares. The data was compiled with the help of FI Navigator, an organization that collects and analyzes data from many sources using proprietary algorithms and insights necessary for business planning.
“Even before COVID, mobile banking was a top strategic priority for community bank executives, but the data needed to formulate product strategy or assess performance has been unavailable,” said Steve Cotton, FI Navigator’s CEO and founder. We have addressed this data deficiency to provide community bank executives with the comprehensive, timely data needed to navigate their institutions’ digital transformation. Additionally, credit unions have multiple options to enhance their mobile banking channel and 2020 has proven that digital transformation is a top strategic priority.”
Vendor market share is based on the number of installations at U.S. credit unions or banks.
Please download the two infographics for free here or click below.
About William Mills Agency
William Mills Agency is the nation’s largest public relations and marketing firm serving the financial technology industry with an emphasis on fintech providers. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly-traded companies. For more information, please visit www.williammills.com.
About FI Navigator
FI Navigator provides a web-based banking vertical data and analytics platform to industry vendors & consultants and the financial institutions they serve. Their solutions instantly allow executives to develop strategy or to identify opportunities in profitability, franchise growth, risk management and product offering. Additionally, vertical vendors and consultants leverage FI Navigator to augment client strategy, sales and marketing. All components of FI Navigator’s offering center on enhancing financial institution performance. For more information, visit www.fi-navigator.com.