William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that Charlotte, N.C.-based Finzly has selected the agency to shape its story of empowering financial institutions through faster innovation and digital transformation in the areas of payments, online account opening, digital banking and international treasury management.
An established innovator, Finzly has successfully supported community and regional financial institutions through real-time solutions focused on the growth of international banking since 2012. Building on this track record of success, Finzly is expanding its focus to deliver modern technology that spurs faster innovation and time-to-market for financial institutions through an app-based ecosystem, providing capabilities beyond existing core system technology. Finzly’s expanded offerings position financial institutions to better engage with their customers, introduce new products and services, transform back-office payment systems through more efficient real-time capabilities, and ultimately drive more profitable customer relationships.
“Community and regional financial institutions want to innovate faster for their customers, though legacy technology hinders the adoption of modern banking services,” said Booshan Rengachari, founder and CEO, Finzly. “Our passion is in leveraging the best of what new technologies have to offer and providing access to these innovations for our financial institution customers. We look forward to working with an experienced partner like William Mills Agency to reach a broader audience that has, to date, been largely underserved in this capacity.”
“As an ICBA-endorsed provider led by a forward-thinking team, Finzly is helping financial institutions offer more products, more quickly, and creating better customer experiences,” said Scott Mills, president, William Mills Agency. “We are excited to be working with such a dynamic company and helping the industry understand how it can innovative even faster.”