William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, has partnered with BAI, a non-profit, independent organization providing actionable insights, trusted information and powerful tools to financial services leaders, to raise awareness and encourage industry participation in BAI Beacon 2017.

“Our mission is to give financial services leaders the confidence to make smart business decisions and drive positive change in their organizations. BAI Beacon empowers leaders to connect with experts from inside and outside the industry, collaborate with peers facing similar challenges and explore innovations from the most relevant FinTech companies and solutions providers in the industry,” said Holly Hughes, CMO, BAI. “With William Mills Agency’s deep knowledge and strong industry reputation, we felt they would be a natural fit to raise awareness and engagement with BAI Beacon in 2017.”

BAI Beacon is a unique, immersive, fast-paced 1.5 day conference focused on the key issues and trends across financial services. Leaders gain inspiration to fully capitalize on trends in innovation, from AI, design thinking and customer experience on the front end to cybersecurity and RegTech on the back end.

“We are always looking for innovative organizations and companies who are focused on bringing new ideas to the industry, which is why we are especially looking forward to representing BAI to promote BAI Beacon 2017,” said Scott Mills, President, William Mills Agency. “With our expertise in financial services public relations, we plan to help BAI inspire leaders to move the industry forward and drive positive change.”