Inside Marketing: Moving Forward Means Better Training

By William Mills Agency August 6, 2020


In a time when member engagement has moved from branches to call centers and digital channels, it is critical for credit unions to leverage technology to get staff up to speed.

As more cities and states start to look at how to reopen businesses and allow people to conduct commerce safely, there are some lessons we can take from the initial shutdown to the current environment. Technology is at the heart of the lesson.

Credit unions, like every other business, had to rethink how to maintain their commitment to serving members while also protecting them and member-facing CU employees. Safety and efficiency were two primary focuses when considering how business operated during the pandemic. 
Some credit unions were ahead of the technology curve and already had their digital channels in place and operating efficiently (e.g., mobile banking, remote check capture and e-signatures) to serve their members. And what the pandemic showed us is that it's possible to rely on those aforementioned technologies and even thrive with their use as opposed to the traditional handling of most transactions in a brick and mortar location. 

This blog was a guest post for CUManagement powered by CUES. Read the full post here.

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