Challenge

TTV Capital was founded in 2000 under the name Total Technology Ventures. The company is one of the few venture firms focused exclusively on investing in technology-enabled financial services companies. The partners at TTV Capital have over 100 years of collective experience working with and building technology-enabled financial services businesses. TTV Capital wanted to update their image and communications to support its pursuit of the best entrepreneurs and investors in the financial marketplace.

Services Provided

logo-TTVWilliam Mills Agency Marketing Services conducted a detailed brand discovery process, interviewing TTV Capital portfolio CEOs as well as investors, to identify the venture firm’s culture and true business value. Using the information from its research, WMA worked with TTV Capital partners to rename the firm and create a new brand identity for the organization.

Agency services provided:

  • Brand identity consulting services
  • Company naming
  • Brand identity: new logo and tagline, business materials
  • Website redesign
  • Print advertising
  • Design and production of company materials

Results

William Mills Agency worked with TTV Capital to create compelling content messages and a brand design that communicates the venture firm’s value proposition for both entrepreneurs and investors. WMA successfully captured and communicated the experience, expertise and working style of the TTV Capital partners, providing unique insights into their leadership and contributions helping portfolio companies build great products and delight customers.