PR Insights

Articles:

• Measurable Benchmarks

  Posted on May 8, 2013
  Much like any business investment, the only way to determine whether a public relations plan is successful is to set benchmarks and make sure you are meeting or exceeding them. Studying your measurable results, you can optimize PR efforts to better focus your plan and increase its effectiveness.

• Online Newsrooms Aren’t Just for Journalists

  Posted on April 4, 2013
  According to the 2013 Online Newsroom Survey conducted annually by TEKGroup International, Inc., 97 percent of journalists consider it important for a company to have an active and updated online newsroom. Eighty percent of those polled visit online newsrooms for small- to medium-sized companies as well as large companies. The survey also stresses that members of the media are no longer the only visitors to your website’s newsroom. More than

• Simplifying Social Media

  Posted on March 7, 2013
  How to lighten your social media workload with a content strategy. Managing social media efforts will no doubt take time, but taking an integrated, strategic approach to the process can make it much simpler. While filling Facebook statuses, Tweets and empty blog pages sounds intimidating, following the tips below will make managing those platforms easier than you think.

• Telling Your CU Story Through Images

  Posted on January 3, 2013
  The adage “a picture is worth a thousand words” remains true today. Given the short attention span of your current and prospective members, and the wealth of product, service and financial information your credit union can and should share, images, charts and infographics are a PR practitioner’s best friend.

• Reflect Your Mission in Your Message

  Posted on November 1, 2012
  Much of credit union PR is about effectively relating your institution’s activities to build general public awareness and establishing yourself as a viable and respectable component within the community. The types of messages and how you choose to convey them are entirely up to you, but an important caveat of “effectively relating” to “build general public awareness” lies in the recognition of two profound, yet often-overlooked, concepts: message and presentation.

• Getting Started in Public Relations

  Posted on October 4, 2012
  Getting Started in Public Relations. Tips for recent graduates and others new to the profession, by Hayley Thrift. Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. The fact of the matter is, landing your first public relations job is a difficult task for recent college graduates during these tumultuous economic times. After years of countless hours of studying and attending classes, the ultimate goal

• Rebranding

  Posted on September 6, 2012
  By Jerry Goldstein Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. As times have changed, so too has your credit union. You may have changed your charter to broaden membership. You have undoubtedly expanded the way in which you communicate with your members, including the channels you use. Maybe you now have a Facebook page or share  Read More

• Capitalizing on Facebook’s New Timeline

  Posted on May 17, 2012
  By Stephen Sprayberry Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. As always, trends come and go, and as each of these articles is published, the world is being flooded with new information and trends that can be applied to the PR techniques credit unions utilize every day. In a recent column, we discussed  Read More

• Day in the Life of a Credit Union’s PR Professional

  Posted on April 5, 2012
  By Chuck Meyers Maintaining relationships, a talent for planning and an eye for details are important skills for every PR pro. CUES’ Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. On a day-to-day basis, a credit union’s PR professional works to communicate with key target audiences. This is done by: 1. managing relationships with  Read More

• Creating Content That Matters

  Posted on March 17, 2012
  By J. Blair Logan Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. Over the course of this article series, we have devoted a great deal of time and attention to discussing exactly how credit unions can more effectively promote and distribute their expertise or content to existing and prospective members. The reality is that  Read More

• Spin Doctors, Industry Rags and Other Warning Signs

  Posted on June 7, 2011
  By Elizabeth McMillan, APR Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. While Spin Doctors may be a catchy 90s alternative rock band name, a true public relations professional would shudder, cringe, or even worse at those words. There is no “spin” in the practice of ethical public relations. As a trusted financial institution  Read More