Enhance Your Reputation

We build your brand awareness and credibility through effective communications programs and counsel. Your company needs experienced financial industry public relations professionals with a proven track record of success.

Intelligent Information Integration (I3)

The I3 Process

To build these successful relationships, William Mills Agency takes a different approach to strategic planning. Our Intelligent Information Integration (I3) process identifies and leverages each client’s unique objectives, news, value proposition and target media and combines your PR goals and content with the specific needs of the media. 

This approach not only promotes success in the short-term, but builds strong and lasting relationships with media, influencers and their audiences that can pay off for months and years to come.

We know the editors and reporters covering your industry because we’ve been in the financial industry since 1977. Your individualized I3 plan provides a solid roadmap to winning the attention, reputation and press coverage your company deserves.

STRATEGY

Your Strategic Objectives

CONTENT

Your unique news, content and expertise

VALUE

Your most persuasive value proposition

TARGET MEDIA

The target media most read by your customers and prospects

OPPORTUNITIES

Media opportunities that help your prospects understand why they should choose you

VALUE

Your most persuasive value proposition
  • STRATEGY

    Your Strategic Objectives

  • CONTENT

    Your unique news, content and expertise

  • VALUE

    Your most persuasive value proposition

  • TARGET MEDIA

    The target media most read by your customers and prospects

  • OPPORTUNITIES

    Media opportunities that help your prospects understand why they should choose you

When you engage our agency, you hire more than a century of financial public relations experience from seasoned professionals who have continually worked in your industry and understand your target publications. Editors trust our agency to bring them honest and balanced information. We make your story stand out and get the press coverage you need, because we know what the media is looking for and have delivered it for 38 years. Our connections are your connections. Many companies consider William Mills Agency as a form of “brand insurance,” because they know we will ensure that our clients’ brands are consistently, properly and accurately represented within the marketplace.

Target your Key Prospects with Public Relations

Financial Institutions

Business Partners

Analysts and Consultants

Potential Investors