2021 was a whirlwind year for many, as evolving consumer preferences and continued health concerns forced many businesses to shift their strategies. As we work on our annual Bankers as Buyers report, which highlights predictions and trends for the financial services industry, we couldn’t help but wonder what the next year will bring. We reached out to the rest of the WMA team to see what they thought. Here are a few PR and marketing industry predictions for 2022:
“Digital privacy changed the way marketers report metrics in 2021 (see: Apple’s privacy updates – “ask app to not track”, email privacy). In 2022, I predict that communications professionals will have to change the way they measure ROI to focus less on metrics like open and click rate and more on conversion rates for specific campaigns.” – Joelle Johnson, Marketing Manager
“The best practice for B2B organizations will be a growth of PR combined with content/digital marketing because email marketing effectiveness is in decline as is mass advertising, telemarketing and direct mail. B2C organizations will continue to grow their spend on social “influencers’” – William Mills, CEO
“In 2022, we are going to see LinkedIn create media properties that will compete with traditional trade media. LinkedIn has the best list of professionals and their interests; employers, more so any other publishing company could ever dream about.” – Scott Mills, President
As we prepare for the year ahead, it’s crucial to stay up to date with PR and marketing trends to achieve success. If you’re interested in submitting an article to Bankers as Buyers 2022, contact Scott Mills at Scott@williammills.com.