PR Insights

Every month, William Mills Agency contributes our thoughts and advice on industry trends and relevant issues to CUES’ Credit Union Management’s online “PR Insight” column.

Previous articles are listed below. Check back often to see new commentary.

PR Insight: Five Tips for PR Success

PR Insight: Five Tips for PR Success

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Public relations is more than just managing the flow of information between a credit union and its stakeholders. It’s a communication process that analyzes public opinion, engages and informs key audiences, builds mutually beneficial relationships, and brings vital information back into an organization for analysis and action. It creates a…

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Communicating With Millennials

Communicating With Millennials

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3 topics to discuss with Gen Y members through blogs, social media and video Observing the financial struggles their parents endured, the millennial generation — those born between the early 1980s to the early 2000s–have developed a different point of view about finances and the financial industry than those of…

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don't make these mistakes

Don’t Make These Mistakes

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3 common public relations pitfalls credit unions want to avoid Public relations is one of the most effective ways your credit union can build its brand and increase awareness of the value you bring to the community. A well-orchestrated PR program can help raise awareness and interest in many key…

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Optimize Social Media Efforts

Optimize Social Media Efforts

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5 tips for successfully using social media to connect with members In today’s mobile-first environment, it’s no longer optional for credit unions to use social media to facilitate and maintain solid member relationships–it’s a necessity. According to PEW Research Center, 74 percent of American adults now use social networking sites,…

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