Atlanta, September 29, 2015 – William Mills Agency, a provider of financial public relations and marketing services, announced that it has been selected as agency of record for FinTech Forward 2015, a program by American Banker and BAI that reports on significant trends in the financial services industry, provides research, ranks the top vendors and profiles up-and-coming companies to watch.
William Mills Agency will promote this program to financial technology vendors around the world, provide strategic public relations counsel to enhance exposure for contributing vendors, develop promotional tools and increase visibility through social media channels.
“We are honored to serve as the agency of record for more than a decade,” said Scott Mills, president of William Mills Agency. “FinTech Forward is an important initiative and we are looking forward to helping promote the strategic imperatives and companies that are driving bank technology today.”
The 2015 FinTech Forward rankings and content will be published in a series of reports and assessments delivered across multiple media hosted by American Banker and Bank Technology News, and at BAI Retail Delivery, taking place October 13-15 in Las Vegas. For more information, please visit www.FinTechForward.com.
About American Banker
American Banker, a SourceMedia brand, is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns. Financial industry professionals turn to American Banker to stay maximally informed and engage with an authoritative community of analysts, practitioners and innovators through opinion content, research panels, social media, and live events.
Bank Technology News is the technology resource of American Banker, providing in-depth news and analysis of the people, trends, innovations and strategies that are reshaping technology at banking companies. Bank Technology News serves an elite community of I.T. professionals, as well as c-suite and line-business executives whose success depends on the effective application of today’s changing technologies.
SourceMedia, an Observer Capital company, is a diversified business-to-business digital media company serving senior professionals in the financial, technology and healthcare sectors. Brands include American Banker, The Bond Buyer, Mergers & Acquisitions, Financial Planning, On Wall Street, Accounting Today, Health Data Management and Employee Benefit News.
About BAI and BAI Retail Delivery
BAI delivers the financial services industry’s most actionable insights, enabling leaders to make smart business decisions, every day. We’re passionate about the trusted information and powerful tools that provide leaders with the clarity and confidence needed to prepare for tomorrow, while performing better today.
At BAI Retail Delivery, more than 3,000 financial services professionals come together from around the world, including leaders from retail banking, financial technology and business solutions organizations. BAI Retail Delivery provides unique perspectives, best practices and meaningful connections that help drive positive change and move the industry forward.