William Mills Agency Launches Content Marketing Service Offering for Financial Industry

By William Mills Agency March 26, 2014

- Earns HubSpot Certified Agency Partner Status-

Content Marketing serviceWilliam Mills Agency, a provider of financial public relations and marketing services, announced the launch of its content marketing services to enhance clients’ lead generation capabilities. The agency uses the HubSpot inbound marketing platform to deliver content marketing services and has been named a HubSpot Certified Agency Partner.

William Mills Agency’s content marketing services include creating and distributing relevant and valuable content to attract and engage prospective customers. The approach leverages search engine optimization (SEO), blogging and social media marketing activities to expand awareness for companies over digital channels.

“Because we specialize in the financial and payments industries, our organization understands the issues and topics that are most important in today’s environment,” said William Mills, chief executive officer of William Mills Agency. “During the course of business, we create a tremendous amount of content each day for and about our clients. Our new content marketing service leverages and extends our traditional public relations capabilities to help our clients improve their lead generation programs and new business efforts. We evaluated several different providers and believe HubSpot is the best platform for managing content marketing programs, especially for our financial industry clients.”

“Inbound marketing programs require compelling content to be successful. Through its public relations programs, William Mills Agency has established itself as a clear leader in developing remarkable content for its financial services clients. We are excited that they have selected HubSpot as the preferred platform for their inbound marketing services and believe they will accelerate the use of our marketing platform within this industry,” said Kevin Linehan, partner strategist at HubSpot.

HubSpot’s software enables companies to convert their websites from passive storefronts into marketing hubs that attract visitors and convert those visitors into leads and customers. The software manages interactions at every stage of the buying process, from publishing and monitoring on social media to blogging, landing pages, forms, lead nurturing, workflows, campaigns, and analytics. HubSpot also provides marketers the ability to monitor and analyze which online channels and content work best for attracting visitors and creating leads and customers.

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About HubSpot

HubSpot is on a mission to replace the world’s annoying, interruptive marketing with marketing that people love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business.  Over 10,000 companies in 56 countries use our software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue.  HubSpot has been named one of the most promising, fastest growing companies by Inc., Forbes and Deloitte for the best possible reason: customer results. HubSpot has over 400 employees, was founded in 2006 and is based in Cambridge, Mass. For the love of marketing, find us at http://www.HubSpot.com.

About William Mills Agency 

William Mills Agency is the nation’s largest independent public relations and marketing firm to the financial services industry. Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit www.williammills.com.

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