William Mills Agency, a provider of financial public relations and marketing services, released its latest free white paper entitled, "Seeking Validation: Leveraging Industry Analysts to Help Launch FinTech Products.”

The paper discusses how companies can employ analyst relations to launch products more effectively, gain a deeper understanding of market conditions and increase awareness among key influencers who recommend services to decision makers. Tips on selecting the right analysts and utilizing paid versus unpaid relationships are included in the report, along with a list of profiles and contact information for the top firms in the financial industry. 

“Implementing a strategic analyst relations campaign can help financial technology providers gain the credibility, exposure and market perspective they need to sell more effectively to their clients and prospects,” said Scott Mills, president of William Mills Agency. “It is also an effective way for the analyst community to learn about new technology and the key players bringing them to market.”

The white paper is available to download at William Mills Agency’s website. To view the entire document, visit http://info.williammills.com/seeking-validation-leveraging-industry-analysts-to-help-launch-fintech-products