William Mills Agency, a provider of financial public relations and marketing services, announced the release of its latest free white paper entitled “Best Practices for Marketing to Banks.”

The white paper discusses seven best practices for marketing to banks and building a leadership position in a digital world. To be successful in the financial services industry, it takes a comprehensive brand strategy that positions companies as leaders who can sell to banks and/or credit unions of specific size and members served. This new white paper addresses the importance of developing a content marketing strategy supported by marketing automation technology that is built on a unique market position and integrates with public relations.

“The FinTech industry is constantly changing and evolving, and it takes a company with flexibility and ingenuity to execute marketing strategies that reach the industry’s decision-makers,” said Scott Mills, president of William Mills Agency. “The best practices laid out in this white paper help companies, big and small, gain the reputation as a credible leader in the FinTech market and positively impact sales and revenue.”

The white paper is available for download at William Mills Agency’s website. To view the entire document, visit http://info.williammills.com/best-practices-for-marketing-to-banks.

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About William Mills Agency

William Mills Agency is the nation’s largest independent public relations and marketing firm to the financial services industry. Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit www.williammills.com.