While podcasts have been a part of the media landscape since as early as 2004, the financial services industry was slower to adopt them as a way to promote businesses and communicate with customers. The good news is that 44% of Americans report having listened to a podcast before, and 26% listen monthly. That’s a significant audience ready to hear what you have to say.
Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.
After almost 35 years’ experience working in financial technology, I’ve been blessed to be part of radical transformations in our industry. It wasn’t that long ago that “mobile banking” was the business of transforming recreational vehicles into mobile bank branches.
In November 2017, Twitter executives decided to change the platform’s iconic 140 character count for tweets, allowing users of European languages such as English, Portuguese, French and Spanish to now use up to 280 characters. This update is a fundamental change for the platform, whose brand is closely associated with
Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers.
Over the past year, however, Facebook has consistently made changes that make it more difficult for businesses to interact with their customers or reach them
Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and
This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember.
The conference featured four fun-packed days of keynotes, innovative talks, educational breakout sessions, hands-on
This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember.
In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies
In 2013 Facebook published a blog announcing the addition of video features and functionality, and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. Fast forward to the present date and video has taken the social media world by storm; over half of video content