As featured in this month’s CUES PR Insights.
You’ve read countless articles about millennials and you’ll probably read countless more. People are quick to discuss the need to embrace millennials, by constantly sharing the latest data that follows the millennial trend as if the generation were an endangered species, which for some credit unions that may be true. As a millennial who specializes in credit union communications, let me say one thing: it’s time to drop the formulas and get practical.
As products of a digital revolution, we interact with thousands of Facebook friends and Instagram followers, fostering connections with peers, celebrities, and influencers far outside of our normal social circle. The amazing, yet overwhelming nature of having thousands of friends worldwide – some of whom we don’t even really know – leaves us searching for a sense of community. Farm-to-table, local companies and membership organizations are being reinvigorated by a demand for more authentic and personal relationships. It’s a demand that credit unions are uniquely positioned to meet if they don’t over-complicate the strategy.