PR Insight: Don’t Lose Out on the “Lost” Generation

By June 7, 2018Blog, Credit Union

Gen X poses a golden opportunity for CUs.

As featured in this month’s CUES PR Insights.

When it comes to the topic of generations, there are waves of articles on millennials, focused on the differences between millennials and Baby Boomers, the pending generational wealth transfer and marketing to this younger demographic. More recently, the financial industry has also become concerned with engaging Gen Z.

However, one generation often gets overlooked: Gen X. Referred to as the “middle child” or “lost” generation, Gen X—those born between 1965 and 1980—tends to be neglected when it comes to discussions of wealth and financial needs. Like many industries, credit unions are missing this golden opportunity. (As a Gen Xer myself, I suppose I’m a bit biased).

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