---
title: "Inside Marketing: New Year, New Growth Strategy"
description: There is an opportunity for credit unions to strengthen community relationships while growing deposits and serving a market previously underserved.
---

[Blog ](https://www.williammills.com/blog)

# [Inside Marketing: New Year, New Growth Strategy](https://www.williammills.com/blog/inside-marketing-new-year-new-growth-strategy)

 Written by [Kendall Carwile](https://www.williammills.com/blog/author/kendall-carwile) | Jan 24, 2024 1:30:00 PM

**

As credit union leaders reflect on the past year and look toward the new year, growing deposits will continue to be a priority. Deposits are the lifeblood of any financial institution, and emphasizing deposits in 2024 is key to long-term growth and stability.

There is an opportunity for credit unions, as community-driven entities striving to serve their members, to further deepen their local ties and community relationships while growing deposits and serving a market previously underserved or untapped: small businesses.

This blog was a guest post for CUManagement powered by CUES. Read the full post [here.](https://www.cumanagement.com/articles/2023/12/inside-marketing-new-year-new-growth-strategy)

[View full post](https://www.williammills.com/blog/inside-marketing-new-year-new-growth-strategy)

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