The theme for this year’s International Credit Union Day, “Inspiring hope for a global community,” is especially fitting. It has been a challenging year, with the unexpected emergence of COVID-19, the pandemic’s severe economic repercussions and the difficult transition to navigating the “new normal” (that feels anything but normal). Communities everywhere can certainly use some hope.

International Credit Union Day is an ideal time to reinforce to members that credit unions are there for them during these tough times, and the assistance CUs provide is heartfelt thanks to the movement’s “people helping people” philosophy. However, this message doesn’t have to be limited to a single day. Credit unions should consider extending this theme throughout the rest of the year, executing a communication campaign that shares success stories mixed with relevant financial advice. Such a campaign can position your institution to meaningfully engage with members and amplify the message of International Credit Union Day, ending a difficult year on an optimistic note.

This blog was a guest post for CUManagement powered by CUES. Read the full post here.