Inside Marketing: Embracing Digital Tools To Revitalize Member Engagement

By William Mills Agency November 5, 2020 Marketing

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Leverage these five tools to create a positive lasting impression with your growing digital member base.

It’s no secret that the coronavirus pandemic has altered the ways in which businesses interact with consumers—many engagements have shifted to online and mobile channels to protect the health and safety of customers and employees alike.  According to data from McKinsey, we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” at the beginning of the pandemic. It is safe to say that digital will only continue to expand its reach, as reports predict that “nearly two-thirds of the global population will have internet access” and 70% will have mobile connectivity by 2023.

With the pandemic-induced uptick in digital interactions and myriad options available to conduct banking at their fingertips, the digital member experience is more important than ever. Operating on the principle of “people helping people,” credit unions must ensure that this message shines through all digital touchpoints, from direct conversations with each member to simple social media posts.

This blog was a guest post for CUManagement powered by CUES. Read the full post here.

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